After a few months as a freelance product designer in Tokyo, I am launching my studio : “Underwork”. Considering today’s economic context, Underwork develops product design’s projects resulting from an original philosophy. A critical approach towards modern production/consumption system, that explores new ways in the use of technology. Too often, innovation is just an “automatic combination of previous elements” (Jacques Ellul, in Le Bluff Technologique, 1988). Underwork proposes strong concepts that open new social perspectives and new markets. From complex global design to more limited projects, centered on a single product, every creation should be reductible to a simple sentence. The idea. A good idea is a basis for every ambitious design project. Thanks to technological foresight, thanks to social, political and econonomic background, thanks to cultural and societal researches, Underwork proposes visionary ideas, adapted to the client’s...
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